Mine existing data in the system to identify local companies that offer insurances we accept or want to work with.

By including the primary insurance "Subscriber" and "Patient Relationship to Subscriber" fields and also the patient employer fields in the Appointment Research Report; we can identify which employers in the area have what insurance plans to better focus our marketing efforts.

By knowing where the patient works and that they are the primary subscriber on the insurance plan we can identify local employers that offer insurances we accept and those that offer insurances that pay better than others. This will allow us to target our marketing towards employers and employees at companies we would prefer doing business with.